What is non-toxic paint?

What is non-toxic paint?

Non-toxic paint refers to paint that is free of harmful chemicals, such as volatile organic compounds (VOCs), heavy metals, and other toxic substances. These types of paint are typically made with natural, organic, or water-based ingredients that are safe for humans, animals and the environment.

Conventional paints often contain chemicals that can be harmful to people and the environment and can release fumes that can be hazardous to one's health. Non-toxic paints, on the other hand, are designed to be safer and more environmentally friendly.

Redecorating with non-toxic paint doesn’t just mean changing the colour of the walls, it is an action that turns your home or work place into a comfortable and safe space and at the same time helping the environment.

Soft Touch - Morbido Tocco Giorgio Graesan

Is non-toxic paint also eco-friendly?

Non-toxic paint is often considered to be eco-friendly because it contains fewer harmful chemicals and is better for the environment than traditional paints. However, the terms "non-toxic" and "eco-friendly" are not interchangeable, and there are other factors to consider when determining if a paint is truly eco-friendly and therefore minimising its impact on the environment, such as:

Low VOC emissions: Eco-friendly paint has low or zero levels of volatile organic compounds (VOCs), which can be harmful to both human health and the environment.

Sustainable sourcing: The ingredients used in eco-friendly paint are sustainably sourced, and the manufacturing process has minimal environmental impact.

Biodegradable: Eco-friendly paint is biodegradable, which means that it can break down naturally and won't harm the environment if it ends up in landfills.

Packaging: Eco-friendly paint often comes in packaging made from recycled or biodegradable materials, reducing waste and impact on the environment.

So, while non-toxic paint is better for human health, it may not necessarily be considered eco-friendly if it doesn't meet other environmental criteria. However, many non-toxic paints are also eco-friendly, and it's a good idea to look for paints that have both non-toxic and eco-friendly qualities. 

Wellness Paint Purifica

Our Paints and Polished Plaster Finishes

All our Giorgio Graesan, Wellness and CalceTerra paints and polished plaster finishes are non-toxic. They have lower VOC emissions than oil-based paints and low odour as well as being water-based rather than formulated with solvents. Here are a few paints or finishes from our extensive range:

Soft Touch from Giorgio Graesan

Soft Touch is an opaque paint for interiors and pleasant to the touch, providing a soft durable matt. Benefits include:

  • Excellent coverage
  • Easy to apply
  • High opacity
  • Washable
  • Ready to use
  • Quick drying
  • Solvent free
  • Non-inflammable

Soft Touch works out more cost effective as it is applied in two coats, has high opacity and is washable once coated with Vetro Opaco.

Soft Touch - Morbido Tocco Giorgio Graesan  Soft Touch - Morbido Tocco Giorgio Graesan  Soft Touch - Morbido Tocco Giorgio Graesan


CalceTerra is a natural and eco-friendly wall covering based on lime and natural sand, allowing the walls to breathe as well as being easy to apply.

  • Breathability
  • Natural materials
  • Antimicrobial properties thus resistant to mould
  • Durable
  • Easy to apply
  • Cost-effective
  • Aesthetic appeal, available in four¬†textures
  • Can be coloured with¬†20 Natural Sands¬†to obtain the 60 shades of the collection.

Choosing an environmentally friendly paint can be a great way to reduce your carbon footprint and contribute to a healthier planet.

CalceTerra  CalceTerra Cotton  CalceTerra Jute

Wellness Paint

The Wellness Paint range is a choice aimed at improving the quality of your life. It is composed of natural, certified, low VOC paints and technologically innovative products carefully developed to provide healthy and eco-friendly solutions to both interiors and exteriors. Here are just a few of the options in the Wellness range:

Naturae is a high-quality lime paint for interior and exterior use, particularly suitable for children's rooms and rooms subject to humidity such as bathrooms and kitchens. Benefits include:

  • Eco-friendly and odourless for a safe and healthy interior
  • Excellent vapour permeability significantly reduces relative humidity.
  • Counteracts the formation of mould without the use of chemical additives.
  • Creates a durable, resistant and long-lasting surface.
  • Qualifies for LEED and GBC green credits.

Purifica is a highly breathable water-based paint for interiors. Thanks to the photocatalytic activity generated by special materials, Purifica is able to purify the air by promoting the decomposition of bacteria, microorganisms and atmospheric pollutants.

Wellness Paint Naturae  Wellness Paint Wellness Purifica


Contact us for non-toxic paints and polished plaster finishes

Should you require further information about our non-toxic paints and polished plaster finishes or indeed any or our products, please don't hesitate to contact us, one of our team is always on hand to assist.

Our full range can be purchased directly through our website and are stocked in our London warehouse for shipping throughout the UK. For areas outside the UK, please call us for a shipping quote. 

If you would like to visit our warehouse to purchase, please call us to make an appointment. 

We also have a range of application videos and other helpful tools to assist you in the application of polished plaster and other paints and finishes.